Sponsorship Sales Director – Health & Technology

US Based Events

London (Hybrid)

My client… Is an award-winning conference business across the Tech & Health sectors, due to expansion a role has arisen for an experienced SSD used to selling whilst managing a team.

Team Management    

      Foster culture of deep customer, category and portfolio knowledge and a client centric sales approach.

• Motivate, encourage, and support whilst maintaining a disciplined hard working and

‘transparent input’ environment.

• Overall responsibility for hitting event/quarterly portfolio sales targets including Marketing Solutions targets.
• Recruiting and developing a high performing team, including training, coaching and mentoring to deliver above target results.
• Working with and meeting regularly with the other heads of the other functions.
• Managing the agreed SpEx KPIs – analysing over or under performance, communicating it and addressing it.
• Continually working towards agreed milestones and communicating clear plans if/when missed alongside identifying opportunities for over-performance.
• Thoroughly developed rebooked campaign and retention strategy and ensure rebook campaigns are being followed and hit target.
• Work at least 12 months ahead to both plan resources and ensure roles are filled in a timely manner.

Personal Sales          

Key account management, identifying and growing the top 15 existing clients, creating an action plan for each.

• Identifying the top potential key clients and creating an action plan for each.
• Lead from the front in terms of delivering against targets, average deal value, conversion rates and accurate forecasting.

Strategic Accountability

• Analyse market trends with Portfolio Directors to have meaningful impact of the growth strategies.
• Validation of new events, joining 10+ calls per week
• Actively spotting new topic areas / ideas.
• Generating new revenue streams, including marketing solutions.
• Understanding market dynamics and changes.

Candidate Requirements

• Minimum of 5 years selling high value sponsorship, exhibition, or advertising packages in the events world
• Proven record of portfolio selling and growth – including increasing existing client spend and new business generation.
• Proven record of hitting and exceeding revenue targets
• Demonstrable ability to deliver revenue on new products and navigate new spaces.
• Strong interpersonal skills and ability to communicate effectively with internal and external stakeholders.
• Highly organised with strong time and workload managements skills along with a strong attention to detail