Senior Marketing Manager – Events, Remote

Up to £47000 + 10% bonus + benefits

UK Remote – Flexible Working – North America Events

My client is a B2B digital media and events organization working across summits to the Tech, Digital Marketing & HR space. As part of the next phase of growth they are seeking an experienced, enthusiastic and results-focused Marketing Manager to market a portfolio of events for our B2B media/event company. This is a perfect role for an Events Marketer who wants to take the next step in their career and enjoys a great amount of flexibility in their working hours.

After facing the ultimate test of transitioning to virtual events during the pandemic, there could not be a more exciting time to join their company. Equipped with a new level of innovation and a dynamic hybrid event structure, the client is now in a crucial stage of growth and is scaling the business. You will have an unparalleled opportunity to help make this a reality. You will have a direct influence on the trajectory of the business through the marketing of our conferences and the management of all marketing activities related to your event portfolio. Be a part of our growing team and share in the success!

KEY RESPONSIBILITIES:

• Staying current and identifying new trends and technologies in the marketing space including digital applications and technologies – to optimise spend, performance and customer experience.
• An expert and brand steward for assigned sectors, providing deep industry and marketing knowledge across the marketing mix
• Create and execute an overarching omnichannel marketing strategy for delegate acquisition and sponsorship lead generation for your portfolio of events. This includes utilizing a mix of CRM, social, content marketing, paid media, public relations and partnerships to drive inbounds and qualified sales leads across conference campaigns
• Revenue responsibility: Plan, organize and direct your campaigns to stay within budget and maximize revenue at every stage
• Conduct market research to build buyer personas and identify the target market to secure a senior-level audience for sponsors and partners as a key priority

SKILLS:

• 4+ year experience in a B2B conference/event marketing position
• Track record of developing successful marketing plans and achieving KPIs
• Showcases strong project management, organizational, decision-making, analytical and problem-solving skills
• Deadline-driven and can manage time effectively and independently
• Team player who is comfortable working with and gaining commitment from personnel across different functional groups
• Bachelor’s Degree or Advanced Diploma in Marketing, Communications or Advertising is an asset
• Data analysis/data building/lead generation
• Delegate and sponsorship marketing strategies
• Marketing campaign management (reporting, tracking, KPI delivery)
• Experience with marketing automation tools such as HubSpot, Google Analytics, and Zoom Info would be advantageous.

Please send CV’s to dan@mediasearchinc.co.uk